FOR ONE TO SUCCEED IN ANY ACTIVITY THAT HE UNDERGOES THERE IS THE NEED TO SIT DOWN AND MAKE OUT WAYS OR PLANS FOR ACTING.
SUCCEEDING IN ANY BUSINESS ADVENTURE ONE MUST BE ABLE TO LEARN,ASSIMILATE AND PRACTICE THE FOLLOWNIG SECRET WAYS,
FIRSTLY. PROPER MARKETING.
THE MAIN REASON WHY CUSTOMERS CHOOSE TO BUY YOUR PRODUCTS OR SERVICES IS BECAUSE OF YOUR EFFECTIVE MARKETING. THE MARKETING PROCES STARTS AT THE VERY BEGINNING AND CONTINUEES FOREVER. IT BEGINS WITH PRODUCTS DEVELOPMENT ENSURING THAT THE PRODUCT DEVELOPMENT AND SERVICES FILLS A NEED FOR POTENTIAL CUSTOMRS SO THAT THEY WILL WANT TO BUY IT.
THE MARKETER MUST ENSURE THAT THE PRICING OF THE BUSINESS WILL ACHIEVE PROFITS FROM SALES AND THAT CUTOMERS WILL PERCEIVE PRICE TO BE LESS THAN THIER VALUE OF THE BENEFITS THEY RECEIVE. EFFECTIVE POSITIONING ALLOWS POTENTIAL CUSTOMWERS EASY INTERACTION WITH THE BUSINESTO EVALUATE THE PRODUCTS
HE SHOULD MAKE THE BUSINESS COMMUNICATE WITH ITS POTENTIAL CUSTOMERS ON THE EXISTENCE AND BENEFITS OF THE PRODUCTS AND SERVICES TO ENTICE THEM TO CONTACT THE BUSINESS TO LEARN MORE. MARKETING IS CULMINATED IN SALES, WHEN THE CUSTOMERS VALUE OF THIER BENEFITS EXCEEDS THE PRICE OF THE PRODUCTS AND SERVICE.
SECONDLY. LOOK FOR OTHERS OPINION AND DERSIRES.
OWNERS OF BUSINESS BELIEVE THIER POWER AND FEEDOM OF CHIOCE AS THE BOSS MEANS THAT THEY DONT HAVE TO DEAL WITH THE OPINION OF OTHERS. THAT I AM NOW MY OWN BOSS IS ONLY PARTLY TRUE. YOU ARE IN VIRTUAL CONTROL OF EITHER SUCCEDING OR FAILING TO CONVINCE THE CUSTOMER TO BUY YOUR PRODUCTS AND SERVICES. YOU MUST AVOID IMPOSING YOUR OPINION ON YOUR POTENTILS CUSTOMERS. FOCUS ON FULFILLING THE PERCIVED WANTS AND NEEDS OF YOUR CUSTOMERS FROM THIR PERPECTIVE, SO YOU WILL GRATLY INCREAS THE NUMBER OF CUSTOMERS THET WIIL DECIDR TO BUY YOUR PRODUCTS AND SERVIECS.
THIRDLY. LEARN YOUR POTENTIAL CUSTOMERS.
YOU SHOULD ENDERVOUR TO LEARN EVERYTHING POSSIBLE ABOUT WHO YOUR POTENTIAL CUSTOMERS ARE' WHAT YOUR POTENTIAL CUSTOMERS THINKS THEY WANT TO BUY, WHY THEY THINK THEY BUY, HOW THEY THINK THEY BUY.
YOU HAVE THE RIGHT AND OBLIGATUION TO DETERMINE WHICH POTENTIAL CUSTOMERS YOU WILL AGREE TO SERVE. YOU SHOULD SCREEN OUT UNDERSIRBLE CUSTOMERS EARLY SO YOU CAN FOCUS MORE ATTENTION ON CUSTOMERS YOU WANT TO SERVE. SADLY, YOU OFTEN MAY NOT KNOW HOW TO SELECT DESIRABLE CUSTOMERS FROM THE POOL OF POTENTIAL CUSTROMERS YOU ENCOUNTER. AS A RESULT YOU WILL OFTEN SPEND TOO MUCH TIME, MONEY AND ENERGY TRYING TO DEAL WITH A HANDFUL OF HARD TO PLEASE CUSTOMERS WHO FRQUENTLY DEMAND LOWER PRICES AT THE EXPENSE OF BETTER CUSTOMERS, WHO GO ELSE WHERE BECAUSE THEY WERE IGNORED. YOU SHOULD KNOW THE KEY CRITERIA TO HELP YOU DECIDE WHICH POTENTIAL CUSTOMERS ARE ACCEPTABLE.
FOURTHLY. APPRECIATE THE VALUE OF YOUR EXISTING CUSTOMERS.
YOI MAY OFTEN BECOME SO FOCUSED ON GETTING NEW CUSTOMERS THAT YOU IGNORE YOUR EXISTING REPEAT CUSTOMERS. YOUR BUSINESS WILL PROBALLY NOT SURVIVE WITHOUT REPEAT BUSINESS. REAPEAT CUSTOMERS PRESENT WEALTH OF OPPORTUNITIES TO YOU. THEY FRQUENTLY PROVIDE YOU EXCELLENT FEEDBACK, THEY PROVIDE AN EXCELLENT REFERENCE AND REFERIAL SERVICE, THEY ARE THE LEAST EXPENSIVE AND MOST LIKELY SOURCE OF ADDTIONAL BUSINESS, AND THIER UNNECESSARTY DEPARTURE CAUSES SUBSTATIAL DAMAGE. STAY CLOSE TO YOUR EXISTING CUSTOMERS AND LEARN AS MUCH AS YOU CAN FROM THEM.
FIFTHLY. THE OVERWHELMING POWER OF EMOTION
CONSIDER THE GREAT POWER OF EMOTION HAS ON THE PROCESS OF DECIDING TO BUY. THE ENTIRE BUYING PROCESS IS GOVERNRD BY EMOTIONAL FORCES. SOME PEOPLE WILL SAY THAT 80% OF THE ENTIRE PROCEE IS EMOTINAL. YET, YOU PROBABLY FOCUS YOUR ENERGES ON PRICE AND AVOID THE REAL EMOTIONAL REASONS CUSTOMERS WILL BUY.
YOU SHOLUD KNOW AND FEEL THE EMOTINAL CONNECTION YOUR POTENTIAL CUSTOMERS WILL ATTACH TO YOUR BUSINESS, YOUR PRODUCTS AND SERVICES, AND THE WAY CUSTOMERS INTERACT WITH YOUR BUSINES. YOUR ENTIRE MARKETING PROGRAM SHOULD ADDRESS THE EMOTIANL ISUESS TO ATTRACT AND KEEP THE RIGHT CUSTOMERS.
THE NORMAL BUSINESS HUMAN THINKING PROCESS OF DECIDENG TO BUY ALMOST ALWAYS STARTS WITH AN EMOTIANL NEEDS. THE EMOTANL NEED CAUSES THE CUTOMER TO CONSIDER BUYING SOMETHING TO FILL IT. THE SEARCH AND EVALUATION OF THE POSSIBLE CHIOCES OF PRODUCT AND SERVICES IS ALSO FREQUENTLY EMOTNAL AND ADDITTIONAL EMOTINAL FORCES ARE OFTEN ADDED.
THE PRICE ISSUE COMES IN NEAR THE END AND IN REALITY, THE CUSTOMER WANTS TO KNOW THE PRICE TO HELP JUSTITFY THE EMTIONAL DECISION THEY HAVE ALREADY MADE. INFACT, THE REQUEST FOR THE PRICE FROM A NORMAL CUTOMER IS A VERY STRONR BUYING SIGNAL. HE WILL ALWAYS ASK WITHIN HIMSELF/ DOES THE COST ALLOW ME TO BUY WHAT I WANT AND IS IT FAIR FOR WHAT I DECIDED TO GET-
BUSINESS OWNERS SUCCESD EHWN THEY KNOW HOW TO DEAL WITH THIS EMOTIONAL PROCESS AND PERMIT THE CUSTOMER TO COMPLETE THIS PROCESS THROUGH FINAL PAYMENT.
TRY THIS GREAT IDEAS IT WILL WORK FOR YOU.
SUCCESS..... SUCCESS........ SUCCESS...
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